Instagram Hashtags for Artists
Have you given any thought to what art hashtags to use on your artist Instagram profile? If you have you probably have a few favorite ones that you use regularly with good results. This is a good thing as hashtags help to categorize your posts and should assist the instagram logarithm (debatable though) in directing your posts to the relevant instagram audiences which brings more visability to you, the artist, and your art. That’s the aim anyway!
By including a mix of popular, niche, and location-based hashtags, you can target specific communities, attract followers interested in your style, and even connect with galleries and art collectors. For artists looking to grow their online presence, utilizing the right hashtags on Instagram is essential.
The instagram advice and general consensus is that you should use about 5 solid appropriate hashtags on each of your instagram posts. For me the instagram hashtags I use regularly include ones like #art #artexhibition #artist #artcollector #loveart and so on. Additionally I use #PIGSY so that I literally point to myself, PIGSY, as a hashtag which creates a unique instagram identity for me, and my art, and encourages followers to engage with my work
#Studiovibes #Wordoftheday
However, there are two other hashtags that I use - one of which I believe was unique to me on instagram (or perhaps I came up with it)) and it seems to have caught on a bit, as I see a lot of other artists use it.
This is the hashtag #Studiovibes which I always hashtag my insta posts, on either my feed or story, if I feature an image of me in my art studio. Simple really but makes a lot of sense.
The other hashtag that I use possibly in a unique manner is the #Wordoftheday hashtag. As an artist with dyslexia, words stick in my head and can bug me unless I get them out. One way to do this is to paint about them and the other way I’ve come up with it is to share them on my Insta Story with the hashtag #Wordoftheday. Now this is a popular hashtag and I#m certainly not claiming I coined it. However, perhaps I am using it in a different manner to others who use it. Either way it’s something I like to do because it does help with my dyslexic mind and it also seems to be something that my Insta followers like and I get a lot of engagement with it when I share a #Wordoftheday.
#Irishabroad
Another hashtag I like to use is #Irishbroad which is a great way to connect and see what the Irish diaspora is getting up to all over the world. It comes in to its own leading up to St Patricks Day but can be used throughout the year at all times to share Irish success stories. As an “Irish Artist Abroad” it’s great to be able to use this hashtag to share what I’m getting up to in the art world here in Spain and beyond. This is a hashtag that is not art specific but in fact is more mainstream and used by a lot of Irish influencers so it is a popular and well used hashtag. If you are Irish, and are abroad, why not give it a go?!
Instagram for Artists & Art Galleries
Do you use Instagram to market your art?
For me using instagram is very effective as an artist or art galleryy. It gives me the opportunity to very quickly release newly created art to my audience in a quick real time way - literally a click of a button at the end of my fingers on my phone and saves me a lot of work because I don’t have to update my website which can be time consuming.
Instagram also allows me to not only introduce my art to a wider audience but also connect with other artists in the creative community. There is no border limits to this and I’ve met some really interesting people on instagram doing awesome work in their respective studios. It’s a way to network, collaborate, market, support and celebrate art all in one.
I’m interested to hear what other artists and Art Galleries think about instagram or what type of art marketing they use it for and what they think the benefits are. Hope to see you on the PIGSY instagram where we can have this conversation!
